ALMIGHTY
Sparkling hydration for the next generation
Whoever invented water was a genius, obviously, but there’s always room for improvement. New Zealand brand Almighty has given hydration a glow up with their range of bright, bubbly, better-for you thirst crushers. First they filter sparkling water through activated charcoal so that it’s more pristine than a mountain stream, then add pure fruit essences – like tangelo, and peach, and blood orange – to make it pop. To top off the proposition, there’s a great cause behind every can, with 10% of profits donated to edible education programs in schools.
✓ ZERO SUGAR - Almighty sparkling water is naturally free from sugar and ultra low calorie because it uses whole fruit essences rather than juice, giving it huge cred with healthy consumers.
✓ FAST GROWING - Fruit-infused and naturally flavoured sparkling waters are the fastest growing segment in an already booming category.
✓ ON TREND - Right now it’s all about novelty, variety and exotic twists on the classics, and flavours like yuzu, tangelo and blood orange are perfectly pitched to contemporary tastes.
✓ DOING GREAT - Almighty is B Corp certified meaning they balance profit with purpose and demonstrate high standards of social and environmental performance. This resonates deeply with a generation who walk the talk, and expect companies to, too.
