Aussie carob goodness

Carob Farm is doing carob better. This challenger brand knows that carob is a niche, yet growing market – especially as cocoa prices soar – which is why they’re giving a certain carob bear brand a run for their money. They recognise that people choose carob for really specific reasons such as avoiding caffeine, minimising sugar and trick-or-treating the kids (surprise! It’s not chocolate), so they’ve ticked every box by being organic, gluten free, sugar free, low calorie and local. They’ve hit it out of the park with flavours like Lamington, 100’s & 1000’s, Salted Caramel and Honeycomb, perfectly tailored to kids. And they know that we know koalas aren’t bears, but who cares because look at those fuzzy little faces!

✓ JUST RIGHT SIZES - 15g single serve bears are so versatile; tucked into handbags, lunchboxes, gloveboxes and pockets for emergency sugar free snacking. 95g shareable carob blocks will grow in appeal as chocolate becomes prohibitively expensive, and people develop a taste for smooth, subtle carob.

✓ WARM & FUZZY FACTOR - 10% of proceeds go to Friends of the Koala, awww! And as parent company Discovery Foods grow their range of wholesome Aussie brands like Carob Farm, we reckon the sense of community will too.

@carobfarm