IT'S OLIO
A home cook's main squeeze
Olive oil is a household staple in Australia, but we don't use it like the Italians or Greeks do who slosh it over everything, appreciating the seasonal flavours, savouring the terroir. Inspired by his Sicilian mentors, It's Olio founder Alec Randall did something pretty radical: he put it in squeezy bottles. So now we have this incredible range of cold pressed extra virgin olive oils, single-origin McLaren Vale, full of fresh, peppery character and double the polyphenol content of supermarket olive oils… and about fifty times more convenient. From homemade pizza and salads to pasta and fresh slabs of sourdough, It's Olio is remaking our relationship to olive oil, one squirt at a time.
✓ MASSIVE FANBASE - With hundreds of five star reviews, thousands of Instagram followers and tens of thousands of happy shoppers, the people love this authentic South Aussie brand.
✓ PURE PROVENANCE - South Australia's mediterranean climate produces world class produce, with a strong consumer association between McLaren Vale and top tier crops like grapes and olives.
✓ IMPECCABLE PACKAGING - It's Olio bottles are a feast for the eyes, designed to be shown off in the kitchen or on the dining table, encouraging even more use.
✓ MID-RANGE PRICE & ON TREND - Not too cheap, not too pricey, juuuuuuust right for everyday premium shoppers. Cost of living pressures are creating more home cooks looking for products like It's Olio to offer that cafe touch.
