JOOSY
Orange juice with attitude
Hold onto your mimosas, there's a new OJ in town! And it has BUBBLES. JOOSY is a fizzy hit of intense citrus made from Aussie navel oranges, with a double dose of vitamin C and a big fat zero added sugar. Carbonated orange drinks have been trending in Europe for well over fifty years, now finally someone's squeezed out a homegrown version, yesss! Given that fruit juice and soft drink consumption are flagging, while natural and sparkling bevvos are popping, JOOSY's bright and cheeky spin on a household staple hits different, in the best possible way.
✓ AUSSIE GOODNESS - Australian made and owned, and packed with homegrown oranges, JOOSY has the edge with shoppers who want to sip local.
✓ CAFFEINE & ADDITIVE FREE WITH NO ADDED SUGAR - Clean ingredients = dirty talk for conscious shoppers. JOOSY can and should humblebrag about their wholesome credentials, because being full of real fruit with no added sugar and free from artificial flavours or stimulants is a pretty neat party trick.
✓ MADE FOR MIXING - Mixers are growing fast with the boom in bespoke cocktails/mocktails, fancy brunches and home entertaining. JOOSY is the missing ingredient for easy and delicious mimosas, anywhere, anytime.
✓ CULT FOLLOWING - Vitamin C is one of the most recognised vitamins, and obtaining TWICE the RDI from a delicious sparkling orange drink? It's a huge selling point in our immunity-seeking era.
