Revolutionary drinks for a post-booze era

NON could be the liquid lovechild of a winemaker, a celebrity chef, a mad scientist and Mother Nature. But it’s actually the creation of serial entrepreneur and global foodie Aaron Trotman, now pouring at all the hottest parties. It’s 0.0% alcohol, obviously, but it’s not trying to be alc-free wine. It’s more like a futuristic cocktail made from fresh produce prepared in top secret ways. Think: coffee, caramelised pears, kombu, cinnamon, marmalade, beetroot, allspice, black tea, sea salt, olive brine and verjus. NON is a quantum leap in the drinks scene and we’re here for it.

✓ GROWING MARKET
Demand for alcohol free drinks just keeps growing. NON taps into that popularity while evolving the category.

✓ STANDOUT PACKAGING
NON nails the modern drink dress code. Bold, minimalist design that is as beautiful to behold as imbibe.

✓ BRAND VISIBILITY
Through clever partnerships with artists, creatives and influencers, NON is actively breaking into so many ripe new markets.

✓ NOTHING ELSE LIKE IT
NON is a complete reimagining of the wine experience that exists outside the bounds of convention. How exciting is that for voracious and curious consumers?

@non.world