ZEN ZEN
Premium and oh-so-playful seafood snacks from Malaysia
Who didn’t jump for joy as a kid when the parents came home with Chinese takeaway and there was a hot bag of prawn crackers nestled on top? These snacks hit every sensory KPI with their puffy crackle and salty crunch, the way they melt on the tongue and get all chewy between your teeth… pure, shrimpy satisfaction! Combining nostalgia, novelty, convenience, luxe ingredients and Asian flair, and in flavours like Wasabi, Spicy Garlic and Tom Yum, Zen Zen’s prawn crackers (jumbo!) are an exciting addition to the multi-billion dollar savoury snack category.
✓ ON TREND - Zen Zen is right on the forefront of a growing market, positioning itself as premium, luxurious and upscale in one of the biggest “impulse & repeat” categories in the supermarket: savoury snacks.
✓ IRRESISTIBLE FLAVOURS - A faultless suite of eight flavours show that Zen Zen have done their homework, catering to all the fans of spicy, peppery, gourmet, and quirky snacks out there.
✓ CULTURAL CROSSOVER - Savoury snacks are deeply entrenched in the Aussie foodscape, but we’re increasingly on the hunt for international twists; products we might find in an Asian supermarket or eatery, just like Zen Zen.
✓ STANDOUT PACKAGING - You wouldn’t miss these bags in a blizzard – so bright and bold, with just the right amount of Asian kitsch.
