You may have noticed (even if you tried not to) that ALDI and Door Dash are now happily hitched, carrying low-cost groceries across the threshold in every Australian state.
Is this the beginning of the end for independents who can’t compete with ALDIDASH on tech, scale, cost or convenience?
Not if we renew our vows to:
💍 Who we really are – specialists in local, boutique, artisanal goodies (aka. everything that’s missing from ALDI).
💍 That personal touch – from familiar faces at the checkout, to in-store loyalty programs, to a handwritten note tucked into a click and collect order, it’s time to double down on human connection.
💍 Hyperlocalisation – oftentimes, local couriers can deliver fresh goods faster than ALDI can, so why not check out your options?
💍 Being a destination – a place that’s genuinely enjoyable to visit, with a great vibe, memorable happenings like tastings, seasonal drops and meet-the-maker style events.
👉🏾 When they zig, you zag. How are you meeting this challenge?